At AEMHY, we're scaling our AEM electrolysis technology into global markets. As we expand into Europe, we're clear about one thing:
Great products need great partners—not just order-takers.
Our Distribution Philosophy
We see distributors as long-term strategic partners, not transactional intermediaries. Successful market entry requires:
Local service capability – installation, commissioning, and after-sales support
Regulatory expertise – navigating certifications and compliance in each market
Customer relationships – trust that takes years to build
We're committed to building partnerships that last, not one-off deals.
Tiered Partnership Model
We've designed a three-tier system to reward performance and commitment:
Platinum Level
Most competitive pricing
Full co-marketing investment, priority inventory allocation, dedicated technical support
Path to regional exclusivity
Gold Level
Competitive pricing
Technical training, demo unit support, sales materials
Silver Level
Standard pricing
Basic onboarding and sales documentation
Performance review after 6 months
How to advance: Meet sales targets, maintain strong payment records, demonstrate market development commitment. Clear milestones, transparent criteria.
Protecting Our Partners
We take channel discipline seriously:
Limited distributors per region (typically 1–3, based on market size)
Defined territories with clear boundaries
Monitored pricing to prevent destructive discounting
Regular market audits—we visit, we listen, we adjust
Bottom line: If you perform, you're protected. If you disrupt the ecosystem, we act.
Performance Partnership
We don't just sign contracts—we invest in success:
Quarterly reviews on sales, payments, and customer feedback
Technical training and joint customer visits
Early warning system—we work with partners on improvement plans before any difficult decisions
Partners who grow with us earn greater exclusivity and deeper collaboration. Those who don't meet expectations after support—we part ways respectfully.
What We're Looking For
We seek companies in Europe with:
Experience in hydrogen, clean energy, or industrial systems
Strong B2B sales capability and technical support teams
Ability to hold inventory and manage local logistics
Commitment to building a brand, not just flipping product
Start the Conversation
We're opening discussions now. Initial partnerships will be non-exclusive, with clear performance milestones to earn regional exclusivity.